SELLING

Finding an experienced and knowledgeable professional to manage the marketing and sale of your home can be a difficult and time-consuming process.

We understand that your home isn’t just a treasured part of your family’s history, it often also represents a significant investment. That is why it’s essential to have the power of a world-class brand in your corner, and a hyper-local expert on your team. 

 

Whether you’re ready to sell now or just looking to answer a few questions, we will guide you with knowledge and expertise specific to your needs.

DETERMINE YOUR GOALS

We build a plan around your goals and objectives. This process begins with a discussion to determine exactly what’s important. We then form a plan to ensure you achieve all of your goals in the most efficient and effective manner.

 

The tools you and your agent will have available are all designed with the goal of creating a real estate transaction experience that is as effective, efficient and enjoyable as possible.

Our market knowledge, commitment to service and technological expertise will afford you marketing advantages that no local firm or international competitor can hope to match.

My affiliation with Compass also grants me access to the most up-to-date marketing tools, as well as our proprietary platform, Compass is changing how agents and clients navigate the process of finding or selling a home.

 

I combine local expertise with vast global connections, the most advanced technology available and unparalleled marketing resources to deliver clients best-in-class results.

 

I am dedicated to the marketing of properties in Boston and have consistently earned my clients’ trust and respect through transparent communication and a comprehensive understanding of how to effectively market and sell properties.

 

Make an informed decision backed with data and insights on the most current real estate trends. Powered by data, technology and deep expertise, Compass agents help you accurately price and market your home to find the right buyers.

Preparing Your Home

This is a critical step in selling your home. We only have one chance to make first impression and our formula ensures that it’s the best impression possible. Listed below are some key considerations to keep in mind when selling your home.

Decluttering/Organization

We understand your home is just that, a home. It’s lived in and as such, likely looks the part! We work with you to remove all unnecessary items from sight to create a clean palate. The key here is to create an environment that a prospective buyer can envision themselves moving their stuff into with ease!

Paint & Repairs

A fresh coat of paint goes a long way. Not only is it one less thing the buyers have to worry about, it also offers a sense that the home has been well taken care of. Any cosmetic repairs should be taken care of as necessary (e.g. cabinet adjustments, floor refinishing).

Design & Staging

Many times a property lends itself to a certain design aesthetic. We discuss how to ensure your home can be staged (in a relatively neutral way), so buyers can envision themselves living there.

While these cover a few important items to prepare your home for sale, there are always additional considerations. It’s important that we come up with a plan that fits your lifestyle and timeline as well as your budget.

 

Compass offers a unique program to assist with up-front costs for any large ticket preparation items. Please reach out to discuss this further!

Marketing Your Home

Selling a home has as much to do with marketing the home as any other aspects, combined. It’s of the utmost importance to make sure you’re reaching the largest group of potential buyers.

 

We always start with who we’re marketing to. This gives use the basis to create a custom strategy for ensuring your home is in front of the largest number of qualified buyers.

FROM OFFER TO CLOSE

Once you receive an offer on your home, you need someone in your corner who will negotiate the most favorable terms and be able to successfully carry the ball to the finish line.

 

Our system for handling the numerous items related to transnational documents, inspections and certifications, allows you to be comfortable knowing that each deadline will be met, and each item will be delivered, ensuring the property closes on time. 

 

We understand that issues arise and it's our commitment to maintain a high level of communication throughout the entire process so that you know exactly where things stand, at any given point.

 

Our experience affords you the comfort of knowing that should any issues arise, they will be handled swiftly and in a professional manner. Our goal is to make the process as streamlined and hands-off for you as is possible.

 

Our success is measured not just in the numbers and terms but your satisfaction and enjoyment throughout. 

Local

Print

International

Online

OUR MARKETING COMMITMENT

 

Local Exposure

Ultra-high ­quality professional photography

Custom website that is a digital hub for your property

Professionally designed digital and printed brochures

Listed in Local MLS and Top Agent Network (TAN) databases

Direct outreach to personal list of 500+ local brokers

Custom Email marketing campaign showcasing your home to Andrew’s extensive database of personal and professional contacts

Direct mail campaign featuring your home to neighbors

Listing on Compass' mobile app, the #1 app among traditional brokerages nationwide, providing superior listings exposure

Event marketing:

Open House for neighbors and the community

Public Open House with massive exposure online and in person

Exclusive private events on-site (inquire for details)

Print Advertising

Select opportunities exists to feature your home in:

Compass Quarterly, a collection of the most exclusive properties in the country with targeted distribution.

 

Regularly Scheduled Ads in notable publications including:

Architectural Digest

Edible

Elle Decor

NYT Sunday Real Estate

WSJ Magazine

WSJ Mansion

Global Digital Feature

Variety

Vogue

Vanity Fair

 

International Exposure

The property will be presented among Compass’ colleagues in 26 offices across nine regions, in the country’s most vibrant and dynamic communities. In addition, Compass has 27 international brokerage affiliates, creating a large domestic and global network affording you the exposure required to market to a global demographic.

 

Online Exposure

We place your property where buyers are active. Your property will be heavily promoted on all the dominant social media platforms:

Facebook

Instagram

LinkedIn

Twitter

 

In addition, the property will be featured on the following real estate specific websites and their syndicated affiliate portals:

www.sobelre.com

www.compass.com

www.mlspin.com

www.zillow.com

www.trulia.com

www.realtor.com

www.homes.com

I am committed in working with you to ensure your specific needs are met and your expectations are exceeded, during and after the sale of your home. If you are interested in meeting to discuss the prospect of selling your home, don’t hesitate to reach out!

 

126 Newbury Street, Boston, MA 02116

sobel@compass.com | (617) 398-7450

 

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