Updated: Jan 25, 2019
#1 Winter/Holiday Season Charm:
Listing your home in the Winter can give you marketing opportunities that only the Winter season can provide! In the warmer months, buyers are interested in beautifully landscaped properties that require a certain amount of upkeep (if you have a larger property, this may be a large task). In the Winter, your perennials will be dormant, and any other plants will have been cleared away. Also, there's always the possibility of snow cover, which means virtually no yard work to worry about!
Another major advantage of selling in the Winter, is the ability to showcase your home's comfort! You can utilize this in the staging of your home, by keeping the space warm and inviting. Use strategically placed blankets, candles, and even a plate of freshly baked cookies to make your potential buyers feel right at home.
#2 Serious Buyers Only:
In the cold Winter months, most people want to stay at home in the comfort of their home. There may be fewer people attending your open house, but you can rest easy knowing you’re getting serious buyers vs. those who are just looking. Generally, people who are just looking, are staying home, so you can have confidence that anyone viewing your home is a prospective buyer!
Another important thing to keep in mind, is that anyone looking to move during the holiday-season must be highly motivated with good reason to do so. To take advantage of this opportunity, you can work with your real estate agent to market your home to buyers who are on a deadline (e.g. people relocating for jobs in your area, investors with tax deadlines).
#3 Less Competition:
During the Winter, there is generally less competition on the market due to low inventory. Most sellers are stuck in the mind-set that they need to sell in the Spring, which means there’s a lot more competition. By listing in the Winter, there are fewer homes for sale, and the competition over low inventory can make this a perfect time to sell!